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Streaming service i. Flix's Patrick Grove on using piracy as data.

Where traditional television stations with linear programming might refer to Nielsen ratings when determining the line- up of programs to broadcast, Grove and his team at i. Flix chose a more unorthodox metric to study in their bid to pick shows users wanted to watch."We looked at piracy data in every market," Grove said."We would go to pirated DVD shops, which is a little bit risky, (and) I'd send teams to buy the top 2.

DVDs in every market. And then we'd go to the internet service providers (and say), 'Can we look at your streaming data.' .. And from that, we'd get a data set," Grove explained.

To illustrate, Grove said the team at i. Flix studied digital and physical piracy data to draft a "hit list" of the top 1,0. Saudi Arabia before the service launched in the country. We believe that data is far better than any other way of measuring what are the top shows that people like the watch," Grove said. The information provided i.

Flix with real consumer insights compared to the linear TV model of programming, which involves guesswork, he added. Going forward, Grove said he has big ambitions for the video streaming service, which currently averages around just 5 million users."It might sound crazy to other people, but it doesn't sound crazy to us. Our vision for i. Flix is that we want to touch 1 billion viewers ..

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IFlix is a video on demand service that targets users in emerging markets; Patrick Grove, iFlix co-founder and chairman, said the service's top competitor was not. Watch free 600 Free Live TV Channels. See 45000 Complimentary movies TV shows and documentaries. Record Local TV zero cost. View Horror Movies at no charge! Share this Rating. Title: Come Dine with Me (2005–) 6.7 /10. Want to share IMDb's rating on your own site? Use the HTML below.